Brand Story
In 2009, Astral created a luxury jewellery distribution business based in Melbourne, Australia. As things progressed, Astral took ownership of Portobello Camberwell, an established luxury jewellery store in Greater Melbourne that has been operating for over 40 years. Taking the principals of a traditional shopping experience and marrying this with the convenience of online shopping for quality gemstones and unique designs, in a safe and risk-free space was a match made in heaven. And Portobello’s online store was born! After some incredible early successes and to meet the demand for high end custom jewellery globally, our business has grown beyond our Australasian borders and now operates in the United States, Canada, United Kingdom, Europe enabling us to offer our personalised services on a global scale.
Why Portobello
The demand for personalised and bespoke goods is filling an increasingly important niche as more and more customers grow tired of the non-personalised, traditional brick-and-mortar shopping experience. From shoes to clothes to bags and more, this segment of e-commerce is an emerging market with a mountain of growth potential, proving there is a desire to create truly unique items that are real reflections of their end users. Enter Portobello, online leaders in bespoke luxury jewellery design, hand-crafted just for you.
With over 110 unique engagement and wedding ring, necklace, earrings and bracelet designs (fresh styles added weekly!) in the highest quality of gemstones and metals hand-picked from around the world, portobellojewellery.com.au offers combinations that no physical jewellery store can offer. All you have to do is choose your design, metal and gemstone, when and where it’s convenient for you, 24/7! If you still cannot find exactly what you are looking for from Portobello’s vast and beautiful options, why not work closely with one of Portobello’s talented and experienced designers to help bring your dream to fruition. Just upload a photo or brief of what you are looking for and their designers will work with YOU to create a piece that not only resounds with you, it WILL be you!
And with a FREE valuation certificate issued from a credible qualified gemologist from the National Council of Jewellery Valuers (NCJV) for purchases over $1000, you will never need to worry about the authenticity of your piece. Still not 100% satisfied with your new item? Portobello offers a completely RISK-FREE 30-day return policy for faulty items. Add in a cash rewards program with every purchase and you’ll understand why Portobello is dedicated in helping you get EXACTLY what you want. No longer just for the rich and famous, who knew creating your own personal work of art could be so easy and fun?
Who is Portobello
Combining his vast experience within online markets to his family’s jewellery business, Astral has positioned Portobello as THE place for customers to design bespoke items that are a true reflection of their individuality. Portobello has also established an advisory board consisting of two other successful online retail entrepreneurs, utilising their expertise to create a user-friendly website that is all about customer convenience and ease of use.